ALIS titled its Fall/Winter 2025 runway collection “Comeback Culture”. The message was clear: this isn’t nostalgia, it’s revival. The brand — founded in 1996 in Copenhagen’s alternative Freetown Christiania — has long been a symbol of community, subculture, and resistance. Now, under new creative direction, ALIS steps into a sharper, global frame.

The collection is inspired by the cycles of return, reinvention, and resilience. It’s not about starting over. It’s about evolving what already exists.

On the runway, ALIS stayed true to its DNA: oversized hoodies, wide-cut denim, and raw logo graphics. But each piece was sharpened with contemporary edge. There were washed bombers with zip slits, distressed plaids re-cut into tailored silhouettes, and graffiti motifs lifted from the brand’s original posters and skate decks.

The palette — blacks, greys, faded blues, muted greens — channeled urban grit, while textural layering added depth: cotton, leather, and technical blends worn together like armor.

The result felt like streetwear reimagined for 2025: raw, wearable, but undeniably forward.

ALIS has always been more than clothes. Since the mid-90s, it stood as a cultural marker of Christiania’s creative resistance, dressing skaters, rebels, and outsiders who built their own codes. With FW25, that heritage remains intact, but amplified.

The runway was stripped back — white staging, industrial light, nothing to distract from the clothes. The models walked with a quiet confidence, as if carrying decades of street history forward. It wasn’t spectacle. It was clarity.

FW25 showed that ALIS is no longer just a Copenhagen secret. The collection’s logo-heavy jerseys, oversized knits, baggy denim, and weathered outerwear speak directly to the global appetite for streetwear that feels authentic, not manufactured. This isn’t hype-driven fashion. It’s a street-coded uniform, built from heritage and translated for now.

At a moment when streetwear sits at a crossroads — caught between luxury spectacle and grassroots authenticity — ALIS chooses clarity. By pulling from its origins and refusing to dilute its language, the label proves it can exist in both spaces: as a heritage brand with global relevance.

And while FW25 stays on the runway, ELLIS ROSCH curates the essentials that carry the same code: oversized hoodies, raw denim, and street-led layering pieces. Each one bridges past and present, staying true to ALIS’s rebellious DNA while fitting seamlessly into the modern wardrobe.

ALIS isn’t just making a comeback. It’s writing its continuation. Shop the edit at ELLIS ROSCH — where heritage meets the now.