RHUDE was founded in 2015 by Rhuigi Villaseñor as a personal expression of cultural duality—melding streetwear energy with luxury finishings. Raised on a mix of LA street culture and vintage Americana, Villaseñor reinterprets pop iconography, retro graphics, and sportswear silhouettes with a minimalist yet rebellious tone. RHUDE has become a standout label, favored by tastemakers for its balance of ease, structure, and visual storytelling.

Evolving with Responsibility
The brand embraces intentional production methods, focusing on quality, small-run manufacturing, and design built to last. RHUDE’s commitment to accessibility and progress also extends to its digital presence. Care has been taken to make online content available to all, including support for screen readers, magnifiers, voice software, and captioning tools. While the site experience is continually evolving alongside technology, any accessibility challenges are addressed with flexibility and awareness.

Everyday Icons to Know
From sun-faded tees and reconstructed denim to workwear staples and relaxed tailoring, RHUDE blurs the line between casual uniform and collectible fashion. Pieces reflect a lived-in sensibility—washed, worn, and elevated with a designer’s eye.

Design Codes and Signature Touches
RHUDE is recognized for its hybrid footwear silhouettes, vintage auto-inspired graphics, and utilitarian pieces with a nostalgic twist. The brand’s language is rooted in youth culture and global identity—never static, always reinterpreted.

What to Discover at ELLIS ROSCH
At ELLIS ROSCH, find a curated selection of RHUDE pieces designed for those who exist between worlds. Explore engineered outerwear, graphic essentials, and timeless silhouettes grounded in LA ease and global relevance.