1774 is the design-forward extension of Birkenstock, named after the brand’s founding year. The line blends centuries-old orthopaedic expertise with artistic collaboration, creating limited releases that celebrate both comfort and aesthetic innovation. Based in Paris, 1774 acts as a creative incubator for reinterpreting the iconic footbed through new cultural lenses.

Craft, Consciousness, and Quality
All 1774 products are crafted in Birkenstock’s German workshops using specially sourced, natural-based materials. The label prioritizes longevity and sustainability, merging artisanal shoemaking with cutting-edge technology and rigorous quality standards.

What to Expect from 1774
Expect unexpected palettes, experimental textiles, and forward silhouettes built around the original Birkenstock footbed. Each collection presents a high-fashion take on everyday utility—designs that are both grounded and expressive.

Signature Elements and Recognizable Codes
Each release retains the anatomical footbed while introducing bold detailing, structured lines, and artistic finishes that reflect the DNA of its creative partner—transforming casualwear staples into statement pieces.

What to Discover at ELLIS ROSCH
At ELLIS ROSCH, explore a curated mix of 1774’s most coveted collaborations and reimagined classics. Discover contemporary sandals and sculptural slides that carry the Birkenstock soul into an entirely new visual realm.