Founded in 1906, New Balance is a performance-driven brand built on independence, craftsmanship, and authenticity. With more than a century of expertise, the label has evolved from athletic innovation into a global cultural icon—where function, form, and lifestyle intersect.

Design Philosophy Beyond Trends
New Balance is defined by restraint rather than excess. Its design language prioritizes balance, comfort, and longevity, creating products that move seamlessly between sport, street, and everyday wear. Innovation is purposeful, never ornamental.

Responsibility in How Things Are Made
How business is done matters as much as what is made. New Balance emphasizes responsible manufacturing, fair labor practices, and durability-driven design. Select production continues in domestic factories, reinforcing a commitment to people, quality, and transparency.

Core Products and Cultural Staples
Footwear sits at the heart of the brand—technical running silhouettes, classic court-inspired styles, and lifestyle icons recognized for comfort and performance. Apparel and accessories follow the same philosophy, blending utility with refined simplicity.

What to Discover at ELLIS ROSCH
At ELLIS ROSCH, explore a curated selection of New Balance footwear and essentials that reflect the brand’s heritage and forward-thinking approach. Designed to perform, built to last, and styled for everyday life.