Swedish designer Jade Cropper unveiled her label in 2020, drawing inspiration from the empowering influences of matriarchal figures in her life. Breaking away from the minimalist stereotype often associated with Scandi fashion, Jade's brand has become a sensation among trendsetters, offering designs that fuse sensuality with environmental consciousness.

Each piece in Cropper's collection embodies versatility and sustainability, meticulously handcrafted from deadstock and recycled materials whenever feasible. With a distinctive allure, her designs redefine femininity, catering to those who seek fashion beyond the ordinary.