Founded in Copenhagen, Denmark in 2012, RAINS set out to reinvent the classic raincoat. The result? A label that has grown from a single rubber mac into a full line of waterproof jackets, coats, bags, and accessories. Each piece carries the brand’s unmistakable Scandinavian DNA — clean silhouettes, technical fabrics, and everyday versatility.

RAINS isn’t about flash. It’s about clarity of purpose: outerwear that protects, adapts, and endures.

RAINS made its runway debut at Paris Fashion Week in 2019, a bold move for a brand rooted in functionality rather than spectacle. The show proved that technical outerwear could hold its own in the fashion capital, presented alongside sculptural silhouettes, layered waterproofs, and futuristic styling.

Since then, RAINS’ seasonal presentations have evolved into immersive storytelling moments — blending urban survivalism with minimal Scandinavian futurism. Think models striding through staged downpours, neon light installations, and atmospheric soundscapes. Each runway is a reminder: RAINS is not just utility. It’s a design language.

From Kendall Jenner in a sleek RAINS trench coat to A$AP Rocky layered in an oversized RAINS jacket, the brand has become a quiet uniform for those who know. Editors, stylists, and off-duty models carry RAINS backpacks and crossbody bags between shows — proof that utility doesn’t have to sacrifice impact.

Even Kim Kardashian has been spotted in RAINS, an appearance that sparked debate among the brand’s loyal fans. Some questioned whether her global spotlight fit with RAINS’ understated, utilitarian roots. But instead of diminishing the label, it only highlighted its cultural reach — showing that RAINS can move from Scandinavian minimalism to Hollywood visibility without losing its core.

Because at its essence, RAINS doesn’t chase celebrity. Celebrities chase RAINS.

The most recognizable RAINS pieces are its longline waterproof jackets and minimalist backpacks. The RAINS Long Jacket and RAINS Tote Bag have earned cult status for their balance of utility, durability, and style. Add in padded jackets, crossbodies, and roll-top backpacks, and you get a wardrobe built to handle both storms and streetwear codes.

At ELLIS ROSCH, we’re curating a focused RAINS collection: waterproof outerwear, lightweight layers, and functional bags that slot seamlessly into any wardrobe. Expect RAINS Long Jackets, technical crossbody bags, and minimal backpacks in timeless monochrome shades.

Pieces you can share, borrow, and wear on repeat. Pieces that won’t expire when the weather clears.

It now RAINS at ELLIS ROSCH. Discover the collection