Founded in 1996 in Copenhagen’s Freetown Christiania, ALIS was born from skateboarding, street culture, and community values. Over the years, it has evolved from a small skate shop into an internationally recognized streetwear label, while staying true to its grassroots origins. ALIS blends clean Scandinavian aesthetics with the raw energy of urban subculture, creating pieces that speak to authenticity and freedom.

Responsibility Through Culture and Craft
ALIS is built on the idea that clothing should not only look good but also represent values. The brand invests in long-lasting quality, supports local communities, and embraces small-scale production to reduce waste—keeping its designs relevant while honoring its cultural roots.

Everyday Pieces with Skate DNA
The collections feature oversized hoodies, graphic tees, utilitarian jackets, and relaxed pants designed for movement and comfort. These essentials draw directly from skate functionality while remaining wearable beyond the skatepark.

Signatures Born from the Streets
ALIS’s bold logo prints, boxy fits, and Copenhagen-inspired graphics have become visual signatures. Each piece captures the brand’s connection to its hometown and the DIY spirit of skateboarding.

What to Shop at ELLIS ROSCH
At ELLIS ROSCH, explore a curated range of ALIS pieces—from logo hoodies and printed sweatshirts to durable jackets and everyday staples. Designed for those who value authenticity, these garments merge streetwear credibility with timeless comfort.