Founded in 1906 as an arch support company in Boston, New Balance has evolved from orthopedic innovation into a global performance icon. What began with precision-engineered support systems has grown into a footwear and apparel brand recognized across sport, street, and culture.

Innovation with Heritage
New Balance describes itself not as a heritage brand, but as a brand with heritage. Technical innovation remains central—from advanced cushioning systems to performance-driven construction—while classic silhouettes continue to shape modern wardrobes. Craft and comfort exist in equal measure.

Independent Spirit and Global Impact
Independent since its founding, New Balance maintains a distinct voice within the global sportswear landscape. Partnerships with world-class athletes, designers, and creatives position the brand at the intersection of sport, lifestyle, and cultural identity.

Responsibility and Core Values
Quality, integrity, and community are foundational principles. New Balance emphasizes responsible manufacturing, domestic production initiatives, and long-term durability. A commitment to ethical workplaces and community engagement supports its broader mission of positive impact.

What to Discover at ELLIS ROSCH
At ELLIS ROSCH, explore a curated selection of New Balance footwear and apparel. From iconic running silhouettes to contemporary lifestyle staples, each piece reflects a balance of performance precision, understated design, and cultural relevance.