Founded in London by Scottish designer and illustrator Charles Jeffrey, LOVERBOY is a boundary-pushing fashion label known for its theatrical energy and expressive aesthetics. What began as a cult club night in East London has evolved into a globally recognized brand blending punk, queerness, and artistic rebellion. Rooted in the designer’s identity and experiences, the label has quickly earned acclaim for its bold silhouettes and emotionally charged storytelling.
Radical Responsibility
Charles Jeffrey LOVERBOY embraces a new kind of responsibility—one that values individuality, community, and sustainability in equal measure. The brand collaborates with ethical suppliers and supports creative queer communities while making conscious decisions around production and sourcing. Its collections are more than fashion—they're political and cultural statements.
What to Find in the Assortment
At ELLIS ROSCH, you can shop a curated selection of LOVERBOY’s standout pieces, including oversized knits, deconstructed tailoring, gender-fluid silhouettes, statement accessories, and boldly printed shirts. Every garment is a wearable work of art, designed for those who defy conventions and embrace self-expression.
The brand’s iconic knitted ear beanie has become a signature symbol of its playful spirit and subversive identity—instantly recognizable and beloved across fashion circles worldwide.
The LOVERBOY Aesthetic
LOVERBOY is renowned for its vibrant color palettes, theatrical makeup, raw textiles, and illustrative prints. Inspired by club culture, queer history, and the fantastical, the brand merges performance art with high fashion, creating a visual identity that is as emotional as it is electric.
Fashion as Revolution
More than a label, Charles Jeffrey LOVERBOY is a movement. Each collection channels activism, identity, and rebellion into powerful visual narratives. By wearing LOVERBOY, individuals participate in a cultural shift—one where style is an act of resistance, and fashion becomes a platform for transformation.
