Diesel

Founded in 1978 by Renzo Rosso, Diesel emerged as a disruptive force in fashion with a sharp focus on denim mastery and experimental design. From its beginnings in Italy, the brand quickly became synonymous with rebellion, individuality, and a fearless approach to style. Diesel stands as a true alternative to traditional luxury, defined by attitude rather than convention.

Creative Direction and Design Evolution
Since 2020, Diesel’s collections have been overseen by creative director Glenn Martens, bringing a new conceptual edge to the brand’s DNA. The vision merges Diesel’s heritage with deconstructed silhouettes, bold proportions, and progressive graphics—extending across ready-to-wear, accessories, and lifestyle collaborations.

A Commitment to Responsible Living
Diesel approaches sustainability through its long-term strategy, Diesel For Responsible Living. This initiative addresses the environmental, social, and economic impact of fashion, focusing on innovation, transparency, and accountability. Responsibility is treated as an evolving process—one that challenges the industry while staying true to Diesel’s disruptive spirit.

Signature Pieces and Cultural Codes
Diesel is defined by premium denim, statement outerwear, and directional essentials that blur the line between street culture and high fashion. Distressed finishes, experimental washes, and bold branding remain central, reflecting a language rooted in self-expression and cultural provocation.

What to Discover at ELLIS ROSCH
At ELLIS ROSCH, explore a curated selection of Diesel’s latest collections—from iconic denim to modern ready-to-wear and standout accessories. Each piece embodies the brand’s core values of confidence, creativity, and the relentless drive to change the game.