VIRÓN
VIRÓN
VIRÓN
VIRÓN
VIRÓN

VIRÓN

Established in 2020 in the heart of Paris by the creative minds of Julian Romer and Mats Rombaut, Virón, the PETA-certified vegan brand, has rapidly gained global acclaim. At its core, Virón is defined by "plant power, technology, and recycling," encapsulating the essence of this French footwear sensation. The brand's collection of trendy street-style boots and shoes has become synonymous with rave culture, showcasing a commitment to sustainability, through the use of recycled materials.

Virón's dedication to environmental consciousness is evident in its choice of materials, including recycled rubber for soles, repurposed PET bottles, reclaimed fishing nets, and plant-based leather alternatives crafted from surplus materials from the food industry. Upcycling also plays a significant role in the selection of materials, with some models featuring uppers made from repurposed army surplus scraps like tent canvas.

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Rebellious Responsible luxury 

Beyond their eco-friendly credentials, Virón's bold shoes are ethically produced. They are meticulously crafted in a family-run factory located in Guimarães, Portugal, known for its expertise in producing vegan footwear.

In a world where sustainability is paramount, Virón's footwear is a testament to a future-proof ethos, setting a new standard for conscientious fashion and positioning itself as a countercultural brand.

As a fun fact, each shoe is named after significant dates that commemorate milestones in social and ecological movements. For instance, the "1992" collection pays homage to the year of the inaugural United Nations Congress on climate change. Also, the shoe 1968 stands for the hippie generation and the social movement of the '60s, the 1982 shoe for antinuclear protests and forming of green parties, and in 2005 the Kyoto Protocol was ratified. 

Eco-friendly footwear essentials

In our range of Virón, you'll find everything from their iconic boots, loafers, and slippers to chic Mary Janes. Virón is known for its focus on quality and craftsmanship, and its footwear is always made from premium eco-friendly materials.

Discover raw and bold boots in various sustainable materials, such as recycled leather and patent, and upcycled army tents. All Virón footwear comes in different styles, including high shaft boots, Chelseas, Mary Janes, Slides, and loafers.

Virón's footwear is designed with an edgy twist, combining traditional craftsmanship with punk underground aesthetics. Discover some of the brand icons like the 1992 Black Apple - a rebellious boot boldly stamped and featuring raw edge details throughout. In our assortment, you'll also find signature styles such as the 1992Z Black Apple boots, Quantum Loafers, and the 1969 shearling slippers. 

Check out our curated selection of shoes and boots from our other designers.