Established in 2020 in the heart of Paris by the creative minds of Julian Romer and Mats Rombaut, Virón, the PETA-certified vegan brand, has rapidly gained global acclaim. At its core, Virón is defined by "plant power, technology, and recycling," encapsulating the essence of this French footwear sensation. The brand's collection of trendy street-style boots and shoes has become synonymous with rave culture, showcasing a commitment to sustainability, through the use of recycled materials.

Virón's dedication to environmental consciousness is evident in its choice of materials, including recycled rubber for soles, repurposed PET bottles, reclaimed fishing nets, and plant-based leather alternatives crafted from surplus materials from the food industry. Upcycling also plays a significant role in the selection of materials, with some models featuring uppers made from repurposed army surplus scraps like tent canvas.