GANNI ( Coming )
GANNI is a Danish fashion house established by Ditte and Nicolaj Reffstrup in 2000. The brand quickly became known worldwide and is the epitome of affordable luxury in ready-to-wear, bags and accessories.
GANNI mixes iconic styles by taking inspiration from different eras and combining them in a unique and modern way. They do this by, for example, taking elements of 70s bohemian style and mixing it with modern streetwear, or by mixing vintage-inspired floral prints with modern cuts and materials. GANNI always manages to incorporate trends and tendencies that speak to the timeless and classic - with a twist of humor.
Ditte Reffstrup, the creative director of GANNI, played a pivotal role in shaping the brand's identity. Under her direction, GANNI has developed a reputation for its playful and eclectic designs, combining bold patterns, vibrant colors, and unexpected silhouettes. The brand's philosophy revolves around creating effortless, versatile pieces that empower people and allow them to express their individuality.
GANNI gained widespread recognition in 2009 when it presented its first runway show during Copenhagen Fashion Week. The show was well-received, and it marked the beginning of GANNI's journey toward global prominence. Since then, GANNI has continued to showcase its collections during fashion weeks in Copenhagen and has expanded its presence to other fashion capitals, including Paris and London.
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