GANNI is a Danish fashion house established by Ditte and Nicolaj Reffstrup in 2000. The brand quickly became known worldwide and is the epitome of affordable luxury in ready-to-wear, bags and accessories.

GANNI mixes iconic styles by taking inspiration from different eras and combining them in a unique and modern way. They do this by, for example, taking elements of 70s bohemian style and mixing it with modern streetwear, or by mixing vintage-inspired floral prints with modern cuts and materials. GANNI always manages to incorporate trends and tendencies that speak to the timeless and classic - with a twist of humor.

Ditte Reffstrup, the creative director of GANNI, played a pivotal role in shaping the brand's identity. Under her direction, GANNI has developed a reputation for its playful and eclectic designs, combining bold patterns, vibrant colors, and unexpected silhouettes. The brand's philosophy revolves around creating effortless, versatile pieces that empower people and allow them to express their individuality.

GANNI gained widespread recognition in 2009 when it presented its first runway show during Copenhagen Fashion Week. The show was well-received, and it marked the beginning of GANNI's journey toward global prominence. Since then, GANNI has continued to showcase its collections during fashion weeks in Copenhagen and has expanded its presence to other fashion capitals, including Paris and London.

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GANNI for fashion lovers 

GANNI offers designs for every style and taste. With a GANNI silhouette, you'll never go wrong in your wardrobe. GANNI collections include everything from party dresses and coats to simple shirts and basics with fine details. Plus, you'll find bold pants, unique skirts, cool tops, and more. 

Browse and shop your new styles from GANNI and renew your wardrobe with colorful and sustainable designs. In addition to GANNI, you can also dive into our categories of blouses, dresses, skirts and more from a host of renowned designers and brands.

Mission: to make you feel invincible

Ganni's universe is characterized by strong colors, prints, and unique silhouettes, which is in line with the brand's mission to empower every individual to feel invincible when wearing its collections. Ganni is particularly remembered for wrap dresses with voluminous sleeves, T-shirts with colorful prints, chunky boots, and woolen accessories decorated with the brand's recognizable logo.

"A state of mind more than a way of dressing"

Ganni sees fashion as an expression of every personality and attitude to life - for Ganni, it's more about lifestyle and mindset than a way of dressing.

GANNI has a strong stance on sustainable fashion

Not only is the brand leading when it comes to stylish designs, but GANNI also represents a strong stance on sustainable fashion. They have introduced a wide range of initiatives that make them one of the most progressive brands when it comes to sustainability. 

As one of the most polluting industries in the world, GANNI wants to take responsibility for the impact it has on the environment. They see sustainability as a fundamental value and not just an add-on to their brand. GANNI actively takes responsibility for protecting the climate through environmentally conscious decisions and wants to set a standard of responsibility in the fashion industry and contribute to the environment and a sustainable future.

GANNI has become a go-to brand for fashion-forward individuals seeking contemporary, trend-setting pieces that exude confidence and personality.