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Om VIRÓN
Etableret i 2020 i hjertet af Paris af Julian Romer og Mats Rombaut, har Virón, det PETA-certificerede veganske brand, hurtigt opnået global anerkendelse. I sin kerne er c defineret af "plant power, technology, and recycling," hvilket indkapsler essensen af det franske fodtøjsmærke. Brandets kollektion af trendy gade-stil støvler og sko er blevet synonymt med rave-kultur og fremviser et engagement i bæredygtighed gennem brugen af genbrugsmaterialer.
Viróns dedikation til miljøbevidsthed er tydelig i valget af materialer, herunder genbrugsgummi til såler, genanvendte PET-flasker, genindvundne fiskenet og plantebaserede læderalternativer fremstillet af overskudsmaterialer fra fødevareindustrien. Upcycling spiller også en betydelig rolle i valget af materialer, hvor nogle af Virón styles har overdele lavet af genanvendte overskudsrester fra militæret, f.eks. teltduge.