A.p.c.

Underplayed and elegant minimalism

A.P.C. was founded by Jean Touitou in 1987 in Paris. At the beginning, the French brand made denim wear only, but today A.P.C. offers clothing, shoes and accessories for men as well as women. However, the style has always remained: All A.P.C. designs are characterized by an underplayed and elegant minimalism.

Key words: Productivity and creativity

The French brand is named after the words (in French) Production & Creation Workshop. To A.P.C., productivity and creativity mean something very special: Without productivity, all designs will remain at the idea stage, and without creativity, all garments will have no soul.