Rejina Pyo

The mundane meets the extraordinary

Rejina Pyo was created by the designer of the same name and is based in London. The brand has a philosophy where they see dressing as an everyday phenomenon that unites the mundane and the extraordinary. Rejina Pyo is creating clothes, shoes and accessories for women from all over the world.

Must be relevant over time

The brand’s mission is to provide the consumer with modern pieces, which can encourage their individual instincts while still remaining relevant over time. Rejina Pyo does not want to contribute to fast fashion where trends get shorter and shorter, and that is why the brand is focusing on building long-term relationships with their customers instead of promoting quick trends.